the Original data is from: https://www.kaggle.com/datasets/ihelon/coffee-sales
The coffee shop shows consistent daily sales with some fluctuations. Popular products include Latte, Cappuccino, and Americano, suggesting a preference for traditional espresso-based drinks. There’s a clear dominance of card payments over cash, indicating a trend towards cashless transactions.
To improve data collection:
- Include time stamps for each transaction to analyze peak hours.
- Track inventory alongside sales to manage stock more effectively.
- Implement a customer loyalty program to gather data on individual purchasing habits.
- Record more details about customizations (e.g., milk alternatives, extra shots) to understand customer preferences.
- Collect basic demographic information to tailor marketing efforts.
- Use a digital POS system for more accurate and detailed data capture.
- Monitor seasonal trends by tagging transactions with weather data.
- Track promotional periods to assess their impact on sales.
These enhancements would provide deeper insights into customer behavior and business performance, enabling more informed decision-making.
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